Yeah... Rough Draft

Gender Roles/Gender Identities are clearly the matter of discussion demonstrated here. The exigence is that men, at times, have trouble at finding woman and talking to them. The exigence is also focused on man's strive for perfection. The rhetor would be the Dos Equis man himself, aka "The man all men wish they could be like." The audience is men in general. Specifically, these ads target men that are of legal drinking age. It focuses on the audiences' insecurities. The legal drinking age could also count as a constraint. The saying is somewhat of a constraint because some people may not be able to comprehend it. The fact that it only targets heterosexual men creates a constraint not reaching woman and the gay community. Personal taste and opinion is a constraint that turns people away from Dos Equis as well.

The argument the rhetor/creator of this ad is trying to make is that the Most Interesting Man in the World is intelligent, well versed in the ways of the world, detached, experienced, irresistible to females, physically capable and ultimately, a high class non-American that seems to be worlds apart from the average Budwiser drinker. The rhetor/creator of the visual wants the audience to desire to be like the Dos Equis man/with the Dos Equis man. They want the audience to think that he is what all men want to be and who all women want to be with. They give Dos Equis' drinkers this delusion of dranger that by drinking Dos Equis they are desirable.

The "Most Interesting Man in the World" campaign exemplifies all three rhetorical strategies: Logos, Ethos, and Pathos. Logos is simply an appeal to the logic of the audience. It is prevalent in this ad because it tries to make the audience assume that logically if you drink Dos Equis you will live the unbelievable life of the Dos Equis Man. Ethos is simply an appeal to the reputation and the credibility of the main character that is the focus of this ad. The Most Interesting Man in the World's reputation and credibility is developed through his appearance as well as numerous commercials shown on television. In these ads and commercials he is seen as a lady’s man, tough guy, party animal, and an all around admired person over and over again, building his credibility to consumers. I found the campaign’s use of pathos very interesting, sneaky even.  Pathos is simply an appeal to the audience's emotions. This ad attempts to connect to the audience emotionally by making the audience feel as though they need to feel loved, needed, affiliated and respected. It also makes the audience feel as though they should be doing more with their life. They see the Dos Equis man and think, "If he can do all this, why couldn't I?" Every human wants to be loved and adored, and almost every human feels as though they have a higher calling and wish they could experience more in life. This ad triggers these emotions subconsiously, rather the audience realizes it does or not.

I believe that this ad is somewhat successful considering how recognizable the Dos Equis man has become and the reputation this ad has made for the company. As far as it's popularity is concerned, I never even heard of Dos Equis prior to the beginning of this campaign. If you ask someone about the reputation of Dos Equis, they will almost immediately respond with an answer regarding the Most Interesting Man in the World ads.