Post 6

If you are a man, you drink Dos Equis. If you want woman, you drink Dos Equis. Gender Roles/Gender Identities are clearly the matter of discussion demonstrated here. Grant-Davie attempts to establish and distinguish the exigence, rhetor, audience and constraints demonstrated in the rhetorical situation. In the image posted below, the exigence is that men, at times, have trouble at finding woman and talking to them. The exigence is also focused on man's strive for perfection. The rhetor would be the Dos Equis man himself, aka "The man all men wish they could be like." The audience is men in general. Specifically, these ads target men that are of legal drinking age. It focuses on the audiences' insecurities. The legal drinking age could also count as a constraint. The saying is somewhat of a constraint because some people may not be able to comprehend it. The fact that it only targets heterosexual men creates a constraint not reaching woman and the gay community. Personal taste and opinion is a constraint that turns people away from Dos Equis as well.
In comparison to "Backpacks v. Briefcases," Grant-Davie's perception comes across a little more straight-forward. His definitions and examples paint a vivid picture in describing and explaining rhetorical situations.